Coffee Jerks is a new local coffee company opening in North Oklahoma City in the Fall of 2017. I was asked to help design the branding for the company along with creating collateral materials along the way. This has included logo, signage, t-shirts, swag, print/digital ads and video/photo work.
CREATING THE LOOK
In talking with the team creating this business they had a theme and style that they wanted to be throughout their entire branding. This was a retro feel to the coffee shops of the late 50’s but with the streamline look of an Air Stream RV.
We started with the logo and went through a couple rounds of drafts before narrowing it down to the final version.
After the logo was decided on and the color palette picked, we began to modify the logo for the different needs of the company. This included store signage, custom t-shirts for events to promote the brand and many others.