Project overview

Coffee Jerks is a new local coffee company opening in North Oklahoma City in the Fall of 2017. I was asked to help design the branding for the company along with creating collateral materials along the way. This has included logo, signage, t-shirts, swag, print/digital ads and video/photo work.


CREATING THE LOOK

In talking with the team creating this business they had a theme and style that they wanted to be throughout their entire branding. This was a retro feel to the coffee shops of the late 50’s but with the streamline look of an Air Stream RV.

 

We started with the logo and went through a couple rounds of drafts before narrowing it down to the final version.

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Coffee Jerks Logo-01.jpg

After the logo was decided on and the color palette picked, we began to modify the logo for the different needs of the company. This included store signage, custom t-shirts for events to promote the brand and many others.